saturated with content

Content Strategy: What to do when the web is saturated with content?

When writing a copy, do you really make efforts to deliver a blasting content?

Do you believe it will infuse a fresh breeze in your content strategy?

More importantly, do you think it offers something intuitive to sideline the saturated content existing online?

If it’s a yes, then you are bang on target.

saturated with content

However, if you are still not sure, then you really need to pull up your socks to deliver a thought provoking idea through your content writing instincts.

In almost every field, several terabytes of content is already over burdening the web.

And it’s not helping much to push the content strategy goals of the concerned businesses.

Amid such unassailable crowd, your content must produce something that the reader could call NEW, Informative and User-friendly.

Here are few ideas that could assist your cause in this context.

Let’s see if they could appeal your senses to the core.

 

Experts Opinion


Marieke van de Rakt

Marieke van de Rakt

Partner & CSO@ Yoast

Everybody tries to write high-quality content.

And for good reason.

Making sure your website is full of high-quality content is the best way to get Google’s attention.

And, your audience will be satisfied as well.

But how do you write high-quality content that stands out from all of the other content that’s out there?

I think you should always make sure you’ll have an original idea.

Ask yourself: what does my content add to all of the junk that’s already out there?

Why would people want to read this? Who is my audience and what do they like?

Creating content that is unique and original is always the best way to go.

After that, you’ll only have to write a really awesome article and optimize it for the search engines.

And that’s a piece of cake;-).


Zac Johnson

Zac Johnson

BLOGGING.ORG

With more content on the internet than ever before, it’s important to put in the time, work, and effort to make sure your articles rank.

The best way to do this is in three simple steps:

1 – Analyze the longtail keywords you want to rank for, and your competition that is currently ranking on the main page for those terms
2 – Create better and longer content than what is currently out there. Again, use your research and data to make this work
3 – The content marketing and outreach process are going to be HUGE in the ranking of your content. This is where you should spend all of your time after going live with your content

This simple three-step formula is all you need to know when it comes to content creation and marketing on the internet today.

The key takeaway here is to create better content (and less of it), then spending most of your time promoting it.

There is no need to come out with a new article daily/weekly.

Just create the best content possible, then focus on your back-link building and references.

 


Shane Barker

Shane Barker

Digital Marketing Consultant @SHANE BARKER

When there are hundreds of posts about every possible topic under the sun, aren’t we bound to face a saturation of content?

So, how are you going to stand out from other players in the market?

Because you will always have competitors, no matter what niche you are in.

As you might know, quality content always stands the test of time, it is evergreen and informative.

It will also help improve your SEO rankings.

So I suggest you dig up your best performing content.

Once you have collected your older, best performing content, you can use in it two ways.

Firstly, update the posts with new information and data.

Also, update the long-tail keywords. I suggest doing research to find relevant long-tail keywords.

SEMrush is one of the best tools, which I personally use to look for relevant keywords for my blog posts.

Secondly, you can repurpose any one of your popular and well-received blog posts.

You can convert it into an infographic, ebook, or podcast.

I suggest using the MeetEdgar tool to repurpose your old content.

You can also use tools like Piktochart or Infogram to create attractive infographics out of your old content.

Using these two methods, you can keep creating and generating useful and informative content.

They will also help you differentiate your brand from your competitors.

 


Ted Rubin

Ted Rubin

Social Marketing Strategist / CMO / Author.Speaker @Straight Talk Blog

There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence.

Mom bloggers are a good example of this.

Those who developed the greatest influence did so with good content—and kept their audiences engaged by producing more of it.

But just because they were moms and their audiences were moms didn’t make them influential.

It was the quality of the content they produced that resonated with a particular audience.

It doesn’t matter what we call ourselves, we can all create our own content and influence hubs by listening, engaging and sharing with those whose voice either echoes our own or incites us to think differently.

Effective content creation does not depend on labels or names—it does depend on understanding your audience.

I talk often about the importance of Looking People in the Eye Digitally through social channels, and the same idea applies to content creation.

If you want to understand your audience, you need to do two things: interact with them and listen to them.

As long as you’re willing to make the effort, social makes it easy to reach out, connect, and start the conversation.

However, talking is the easy part.

You can talk all day about your business, products, services, or marketing plan, but that won’t get you any insights from the people who matter most.

That comes from listening.

There’s just no way around it.

You can’t learn if you don’t listen, and you can’t expect people to respond thoughtfully if you don’t show them that you’re paying attention.

As human communicators, we all have the power to influence someone.

Whether we build on that influence is largely a function of how well we listen, and how well we can use what we learn to produce content that means something to people.


Arman Assadi

Arman Assadi

Co-founder and CEO @Project EVO & Arman Assadi

Find your voice.

Use the power of copywriting to establish a clear and unique voice in the marketplace.

Define your target persona clearly and speak only to them.

Get ultra-specific about everything you say and do it in as unique a style as you possibly can.


Kayla Hollatz

Kayla Hollatz

Copywriter and Brand Strategist @Kayla Hollatz

If you feel like there is an over-saturation of content on the web, I recommend focusing on the quality of your content than the quantity.

You don’t have to post multiple times a week to make an impact on your readers and in search engines.

Start with consistently publishing weekly content on your blog and use it as a place to educate and connect with your target audience.

Mix in personal anecdotes when you can to help your content stand out and give a lot of value upfront!

 


Jon Dykstra

Jon Dykstra

Publisher @ My Perfect Blog

My focus is to come up with topics in my niches based on keyword research.

I spend a lot of time looking for low competition keywords that cover very specific niche-related topics with some monthly search volume (20 to 1,000+ monthly searches).

Instead of focusing on promoting content (i.e. link building), I focus on covering topics that are more obscure and not well covered in the niche.

This makes it easy to attract search visitors without much or any promotion and because the topics are not well covered online, they’re appreciated by my audience.

A nice collateral benefit is this type of content often attracts links naturally.

 


Jacob Cass

Jacob Cass

Founder of  Just Creative

Think about subjects that have not been explored in detail or that are constantly changing such as trends, new

technologies, and skills that will help others.

Repurpose content & improve on it!

Go deeper & create longer form content.


Joe Williams

Joe Williams

Founder of Learn SEO Fast.

The web is awash with information.

Often, we think more information leads to more knowledge which in turn results in more wisdom—but really the opposite is true and we just feel overwhelmed.

So if we can put our efforts into creating content that delivers more meaningful information—which increases our audience’s understanding of a topic—this will help in improving their knowledge and provide more wisdom and insights to make our readers/viewers better at their jobs.

Publishers and bloggers want attention and the short-cut is to hype things up and tell half-truths.

This can result in more readers/views, but the readers don’t know what to believe and don’t progress in their knowledge journey.

A solid content strategy designs where your target audience is now and where they want to be in the future—and creates content to help them achieve their target by making it useful, practical and relevant to their needs and helping them get results in their work.


Jordan Kasteler

Jordan Kasteler

Founder @ Jordan Kasteler

With the oversaturation of web content and people catching on to content marketing, there’s still a surprising gap in content that hasn’t been fulfilled yet.

It’s about researching competitors to due to a gap analysis to figure out what content needs and intent people still have.

If you want to write about already existing content, find a new angle/intent, and/or make “skyscraper” or “cornerstone” content that is 10x better than the content that ranks #1.


Ivana Taylor

Ivana Taylor

Publisher@ DIYMarketers

When others zig — you zag. When your competition is doing quantity, you invest in quality.

This applies to all media channels.

Consider that SEO expert, Brian Dean exponentially grew his audience when he reduced the amount of content he produced but increased the quality.

Increasing the quality of your content is serious business.

It means researching what’s out there, identifying what information your content needs to make it shine above already great content and then creating that content.

But the results can be worth it.

 


Erik Emanuelli

Erik Emanuelli

Founder @Erik Emanuelli

And by EPIC content, I’m not talking about length.

Don’t misunderstand that a lengthy piece of content is an EPIC piece of content.

Yes, in-depth content usually means better content.

But make sure your design is on point too.


David Hoos

David Hoos

Head of Marketing @TheGood.

“When the web has reached a saturation point with the quantity of content, I think there is still much room for improving the quality of content. Is it laser focused on your target customers? Is it highly practical and useful? How is the user experience? We still have a long ways to go before the web is saturated with high-quality content.”


Isaac Bullen

Isaac Bullen

SEO @3WhiteHats

When the web is saturated with content, analyze what Google thinks are the best results, brief an article which is going to incorporate all of the pertinent points in those top ranking results and produce something even better.


Jason Falls

Jason Falls

Director of Digital and Social Strategy@ Cornett

When there’s a lot of noise, you have to stand out as a signal.

Which means you have to be different.

You have to do something your competition isn’t doing.

Maybe it’s in your voice or tone.

Maybe you use humor.

Maybe it’s a different channel where you can stand out in a different way.

Maybe it’s partnering with a certain type of influencer to co-op an audience until you build your own.

Whatever you do, you have to stand apart from those that do the same things you do.

Which fast food restaurant do you think of when you think of social media these days?

Probably Wendy’s in the U.S. because they’ve chosen to be snarky and clever on Twitter, even playfully insulting their competition.

No one else in their competitive set has the guts to do that and that’s the only thing that separates their content from everyone else’s.

Stand up, stand out, be different.

That’s the key.


Rachel-Di-Martino

Rachel Di Martino

Founder@ Geek Unicorn

The web is saturated with content, but most people tend to interact with the same people and websites habitually on the internet.

People also have a limited view of how many options are out there.

It may feel to you like there are hundreds of bloggers or businesses that you’re competing against, but your typical web visitor is probably only aware of one or two others.

That’s good news – because it means that if you can capture their interest as someone they like and who has good content, you’ll naturally have them coming back to you.

But people are forgetful, so you need to stay top-of-mind.

A good strategy would be to increase your visibility online through social media networks, media outlets, or other platforms your audience may be on, then use re-targeting ads (ads that target people who have visited your website before), and get them subscribing to your online feed either through email or added to your networks like LinkedIn or YouTube.


Joshua Ballard

Joshua Ballard

Founder@ Joshua Ballard

‘It really depends how you define saturated, I think in many ways content saturation becomes an easy excuse for a content team who are not prepared to drill down and find a new or interesting angle that can be taken.

In a day and age when the web is filled with low quality and mass produced content, there is always going to be space for new players to find new and interesting ways of producing better content.

When we look at updates such as RankBrain, or even the general quality updates of Google we can see that there is more and more advantage to be paid in providing a better user experience in a holistic way.

For example, your content may read better than someone else’s, but in this saturated marketplace if your server is constantly delivering that content so slow that people bounce or return to the search results page unsatiated and keep searching, then you are leaving opportunities on the table that would have been easy to recover.

One thing I see time and time again, which is a surefire way of dealing with a saturated niche, is to start presenting the content in even easier to digest and easier to read formats.

Increase the usages of ‘click to read more’ tabs, increase the usage of visual displays of information (for the love of God, no more stock photos please) such as charts, graphics, or even a Venn diagram or two.

In short, there is so much more to quality content than the text itself, there are so many ways of providing a better user experience to your readers.

Those who provide the best user experience will always be those who avoid missing out in a saturated content situation.’


Evan Carmichael

Evan Carmichael

Founder @Evan Carmichael

“You can win at the start of any wave just by being good enough.

As the competition heats up, there is only one way to win.

Be great at what you do.

There is always room for quality at the top. Always.”


David Mercer

David Mercer

Founder @SME Pals

“Use content saturation to your advantage by producing newsworthy content that helps targeted influencers create better content for their followers (and brings your links and brand along for the ride).”

Content saturation is a real problem.

It’s one that isn’t going away either so everyone has to find a way around it.

Big influencers struggle to find creative and compelling content ideas that can cut through the noise.

That’s the gap you can exploit; because they will almost always jump at the chance to publish something newsworthy.

Here’s a great strategy to do just that…

Find a compelling story that is of interest to a targeted influencer (like a local newspaper, for example).

Create compelling content around that story and use it to reach out.

Content-oriented, online outreach is arguably the most effective way to build relationships and grow your reach and visibility.

For example, we created a list of the best business ideas from University Entrepreneurs and shared it with the media.

It was picked up by USA Today and published nationally, leading to plenty of juicy backlinks from top media houses and leading Universities.

We enjoyed valuable backlinks from top influencers and also used this opportunity to establish relationships with them.

They now approach us with news about new ideas and business competitions in the hope we’ll provide coverage.

It’s a powerful position to be in for any small business.

So what type of content works best?

We often use “visually compelling data-driven content” because there are a lot of online tools and apps that can provide interesting and useful data.

For example, we monitor the sales and price performance of products online and receive alerts when they experience changes in pricing and sales (using an hourly Amazon sales & price tracker, which has easily shareable charts and stats).

Because many influencers have books or informational products and services this makes it a great way to reach out to them – especially on Twitter.

Basically, it offers them a shareable way to promote themselves – which is what everyone, even established influencers, are after. Sharing content that influencers find shareable and interesting is arguably the best way to become an influential thought leader in your own right – and, of course, any content of yours they share carries with it any backlinks to your own content embedded in it.


Sam Hurley
Same Hurley
Optim-Eyez

Content underpins everything we do online (as marketers, and customers).

It’s a realization that presents both opportunity and threat; there is so much that Content Marketing can achieve for a business, many documented methods and formats to utilize, plus ever-increasing levels of saturation…

During a collective ‘scramble’ for attention and market share, this content saturation inevitably brings frequent change with regards to what works best.

Instead of an inflexible content plan in 2018+, it makes much more sense to apply the ABM mentality; meeting customers with content THEY want, at a time THEY would like it — on THEIR preferred channels and devices.

This makes you stand out because you are providing VALUE.

Content that is exceedingly valuable needs to provide 3 main takeaways for your audience:

#1: Education — What they learn
#2: Evidence — Why they should trust it
#3: Action — How to apply it

However, you’re not done yet…

Utilize the most up-to-date tech to dynamically serve this material at the best times (which are your audiences’ preferred moments — on a 1:1 basis) while consistently evaluating performance.

How?

I unveiled all the latest content tech/tools you could possibly ever need, right here.


Bill Gassett

Bill Gassett

Founder@ Maximum Real Estate Exposure

There is no doubt given the time the internet has been around lots of folks have written about the same topic.

This has never stopped me from providing my own thoughts and in-depth analysis if I fell the topic is worth covering.

My belief is that while something may be good it can always be better.

This is the strategy I take with my real estate site Maximum Real Estate Exposure.

Why many web strategists talk about blogging for the long tail, that has never been what I do.

To me, that is like saying I am not good enough to compete with the big boys. Hogwash!

Go for the gusto! Be the best you can be!

My advice is to craft the absolute best piece of content when publishing on the web.

Make sure you go out of your way to write the most compelling content for your website of blog.

Over the long term doing so will be a tremendous benefit to your business.


Daniel Ndukwu

Daniel Ndukwu

Founder @ KyLeads

I’d say two things:
1. Stop publishing new content in the hopes that you’ll be able to out publish your competition. Instead, put a hold on new content.

Go back through your archives and prune poor performing content (I mean delete) and update the pieces that are performing well.

Make them longer, more detailed, and add images. Republish with a new date.

2. Go on a content roadshow.

Go promote your newly updated content far and wide.

Guest post and link back to it. Get active in forums, write on Quora, and use a few dollars on paid ads.

The goal is to get as many eyeballs in it as possible.

I can’t go too deep into it here but there’s plenty of content for you on Content Marketo that’ll help you out.

Once you’re done (you’re never really done) rinse and repeat.


Gina Horkey

Gina Horkey

Founder @ Horkey HandBook

I think that’s like asking the question, “Can I really start another blog/website about X?”

My answer is always, “Sure – why not?”

There are billions of people right?

And since each person is a special snowflake, they’ll naturally be drawn to or inspired by certain people.

I.e. We’re all unique and want to be treated as if we are.

So why can’t there be thousands of different voices talking about similar things?

The problem lies when people are lazy and/or can’t come up with their own ideas.

I personally write everything from scratch – I don’t go around researching what other people are talking about first and then settle on a topic.

I do notice questions that people in my community are asking and am inspired to answer them.

I’ve gotten really good at listening.

And that makes my job pretty darn easy!

So my advice would be to figure out what inspires you.

Try to be amazed by all that life has to offer.

And then figure out a way to relate it back to your topic in your fresh, new way.

With your audience at the core of your process of course!”

 


Jonah Berger

Jonah Berger

Founder @ Jonah Berger

When the web is saturated with content, you have to get people to share your stuff.

People are much more likely to read and pay attention to things they get from friends.

So understand the STEPPS and use them to craft contagious content.


David Attard

David Attard

Founder @ CollectiveRay

What you need to do when you feel like that the web is saturated with content is figure out a way to make your content better than the content which is out there.

There are always bigger and better ways to do something.

For example, the way I write my content, to connect 100% with my audience is this.

First, I figure out the “searches” the users use when they need to find the content I’m planning to write.

Some people call this keyword research, but it’s not strictly finding the keywords they use, it’s finding their “intent”, so why are they searching for this keyword?

Once you figure out what they want, you need to hand it to them on a golden platter.

That’s typically creating content which goes above and beyond what exists already, using all resources available to you.

This means you need to go above your “normal” textual content. Graphics, videos, checklists, dynamic data, tools, downloads and whatever else will be necessary to make your content bigger and better.

Once you have content which is the best out there, you need to promote this content in a way which brings backlinks to the content – because these show search engines that your content is REALLY the best content out there.


Gian Clancey

Gian Clancey

Co-founder & CMO @Louder.Online

We all love viral content but have we ever stopped to appreciate what the viral nature of human beings (the content readers) is?

It’s emotions.

The best way to engage your audience and to stand out with your content is to use stories because they connect information to emotions.

Whether its personal stories, humorous or stories of adversity that help demonstrate the point you are trying to make or the message your content is trying to convey, stories have proven to be great connectors for readers, with valuable information.

Be authentic and conversational in your tone (either personally or as a brand) and humanize your brand to the reader and all of a sudden your content becomes infinitely relatable and engaging in a saturated content market.

Also, don’t be scared to get creative: use different fonts or colors to emphasize parts of the story or the lesson gets bolded and in italics for example or you include the perfect image that sums up the story to compliment the content.

If you can master this type of content, you will create brand advocates and from time to time, your story-driven content will strike just the right emotional connection with your reader & it might go viral!

 


David Meerman Scott

David Meerman Scott

Founder & Spekar@ David Meerman Scott

Educate and inform instead of interrupt and sell.”


Fili Wiese

Fili Wiese

SEO Expert @ Search Brothers SEO Consulting

The experience shows that you’re absolutely right, the web in-general and especially sites aiming for competitive niches seem to be saturated with SEO content.

That is words written and published specifically for SEO purposes and with a complete disregard for users and common sense.

That is of course a flawed strategy and a waste of resources, not to be imitated under any circumstances.

Even great brands fail to comprehend that an actual content strategy does not mean regularly publishing certain volumes of words on a remotely relevant topic.

First, a successful content strategy requires understanding what the target audience, actual users need and want.

At that point engaging with potential and actual users via social media channels in order to get to know them is key.

Second, writing and publishing compelling content is a hobby for a private blog about a topic you are passionate about.

It is not a scalable content strategy.

A scalable content strategy builds on using proprietary data, that includes information and trends available only to an existing service provider like a website that sells a certain product to generate visibly appealing and simple to comprehend information that increases chances for sale.

Providing users with information on trends that indicate price development, popularity, scarcity, relevance, just to name a few, is a much more compelling motivator to complete a purchase then anything a content writer can possibly come up with.

That strategy also has the biggest advantage.

It is difficult to imitate or scrape and demonstrates an actual unique selling proposition that makes the site that embraces it stand out for Google and users alike.


Bobby Stemper

Bobby Stemper

Director of Marketing @AdHawk

There are too many arbitrary best practices that encourage businesses to prioritize quantity, posting schedules, and content calendars above all else.

What good is a 2x per week posting cadence if your audience is growing?

This type of production further saturates the market and puts your marketing and business on a hamster wheel rather than a growth trajectory.

The most important question to ask yourself is what content are you uniquely positioned to create?

You then research what top content already exists in that area.

What about those resources make it the most popular or most readily available?

If you can’t provide unique value on a topic, how can you expect to grow readership or gain traction with your content?

You need to become the most comprehensive resource on a topic or provide a unique perspective in order to emerge from the overly saturated market.


DINO KUCKOVIC

DINO KUCKOVIC

Customer Experience Manager @ FALCON. IO

Saturation means strong demand and plenty of opportunity in the market.

Especially as a new business, you’re tapping into change which is exactly what consumers are looking for.

To break through the content clutter I’d recommend a few things:

1) Look to your competitors: what are they doing? There’s no shame in finding inspiration left and right.

2) Be human: never underestimate the fun and engagement factor! Share real-world stories, inspire and appeal to people’s emotions.

3) Look past the product: don’t just promote your product. Instead, create content that adds value.

4) Trending: be in the know what’s going on in the industry and how your (niche) industry can take advantage of the topic for your blog.


JACOB DAYAN

JACOB DAYAN

CEO @ Community Tax

Digestible Content Stands Out
In a world of saturated information, users are looking to quickly understand the information they are reading.

Creating content that includes usable graphics, short paragraphs, and common language is a great way for your work to stand out and actually be helpful for the users.

Many topics will require additional information, so feel free to point readers to those sources, they may even thank you for it!

Understand User Search Habits
A best practice among marketers is to make the best content with the best information.

However, many forget that without proper keyword research, these articles may not rank for the proper terms.

For example, users looking to make snacks for their cats are not likely searching for a page titled “Fancy Snacks for Furry Feline Friends”.

Instead, title it (and use keywords throughout the piece) “How to Make Cat Snacks: Treats for Our Furry Friends”.

In the second title, we see the “how-to” language and the head term “cat snacks” that users are searching for and the playful aspect of the first example.


Kelli Cooper

Kelli Cooper

Law of Attraction Coach, Inspiration for Conscious Creation @ Life Made to Order

As a law of attraction coach, I have spent a lot of time observing the effects of our inner world–thoughts, beliefs, feelings–on our outer experience, including business. And one things to remember is there really is no such thing as ‘competition.’

There is enough business, money, web traffic and clients to go around.

Create content that is authentic and ‘you’ and the people who resonate with your beliefs, approach, advice and point of view will find you.

Don’t try to be everything to everyone; don’t create from a space of trying to be better than someone else.

Don’t worry about what other people are doing.

Just focus on you, your blog and your business.

Don’t overthink your content creation–just write what feels natural, be yourself.

Focus on ‘creating’ and not ‘competing.

 


Steve Wiideman

Steve Wiideman

Co-Founder @Wiideman Consulting Group, Inc.

With the latest news on Google algorithm updates, there’s a concern that content will start being parsed and used within search results without the ability to click through to a website.

Before even starting a content strategy, marketers need to get over this change and stay focused (business as usual).

I believe that Google using your results in the new zero-click results, within the current Featured Answer or within the Knowledge Panel is still a relevancy signal.

Basically, even if Google does stop driving traffic to non-customer-facing content, there is a high probability that customer-facing content will see a lift in rankings.

This idea makes more sense when you consider what goes into “Position Zero” today: curation, links, and user click behavior signals.

Google has been using these factors in their rankings for years, so provided you are not optimizing for the word “time”, you’ll continue to benefit from customer-attracting visits from Google for years to come.

That said, content that truly solves the user’s query better than the competing search results, with an easier to use mobile-friendly landing page, is still worth the effort.

Pages I’ve seen succeed [when the keyword array is competitive in nature] all have common traits, such as rich media (HD imagery and video), ways to interact with the page beyond just reading, and user-generated content that improves the page over time (example: ranker.com).

With the Buyer’s Journey in mind, we first start with awareness phase content, such as “how-to’s” and question-style keywords you might find in answerthepublic.com or storybase.com.

This content attracts links when researchers need references and your page appears high within the search results.

Consideration phase content is created to help users believe that the brand they will be buying from (or ordering services from) is trustworthy, professional, reputable, and provides the best value.

An example might be “car accident lawyer”, where the user knows they need an attorney and are trying to decide who to use.

Even in saturated markets, you can come up with the best version of a page with enough creativity (and budget).

Finally, there should be a major focus on keeping buyer phase content extremely simple and streamlined so the user does not get distracted from completing the conversion.

The Web is not saturated with high quality, mobile-friendly and optimized for mobile users type content.

From what I can see 95% of what’s out there is created without thought toward having “the best page” to solve a problem.

As long as you have time, creativity, and financial resources, you can create better content that ultimately outranks the garbage that businesses are throwing online these days.


James Norquay

James Norquay

Consulting Director – SEO & Content Marketing @ Prosperity Media

To stand out from the crowd you need to make content which is going to be superior to competitors.

It also needs to have an element of creativity.

You also need to make a Content calendar at the start of the year and develop your content strategy on this.

Each month you need to map out the content you will be creating you can include competitive content into this analysis.

Look for gaps in your content strategy using the Ahrefs Content Explorer tool.

From these gaps, you can build new content assets.

If you invest in building out content ensure that you have a correct promotion strategy in place and you make a strong effort to seed the content.


John Sonmez

John Sonmez

Founder @Simple Programmer

“Focus on building an audience by providing massive value to them first.”


Derek Merdinyan

Derek Merdinyan

Head of Business Development & Production @ Video Igniter

The web is oversaturated withlow-qualityy content.

The solution is to create higher quality content.

This can mean two things:

1)Create content that people want to consume because it teaches them something they can make use of right now.

2) Go beyond written articles, photos and tweets to create high-quality educational content that stands the test of time; micro-content tends to get buried fast – educational videos that people will search for can provide you long term SEO benefits. Animated videos, for example, are a highly effective medium for explaining new topics, ideas, and technologies in a way that is engaging and makes it easy to understand complex topics.


Steven Watts

Steven Watts

Founder @ Newt Labs

I’m a big believer in taking what’s already out there and offering something that goes well beyond that, whether it be something that goes into much more depth or puts a completely different angle on it to come from another perspective and offer insight in ways that people may never have thought about.

Beyond that offering, your content in a variety of ways will help reach a much larger audience, such as turning your article into a video, infographic, presentation, social media snippets etc.

At Newt Labs we blog on WordPress maintenance which is really saturated market, but by publishing a wide variety of articles that go beyond what is already out there, offering different content types and having a strategy for getting seen we have been able to make a name for ourselves and be recognised as a go-to reference amongst some of the WordPress giants for everything WordPress.

Creating some foundational articles that go well beyond what your competitors are doing will help with your SEO, visitor reach and brand awareness, just don’t forget to publish regularly and have a campaign for each post to get your content seen, shared and engaged with via multiple channels.


Raul Tiru

Raul Tiru

Founder @ Global Owls

It’s difficult to determine whether the web or your niche is saturated with content.

It’s true that more blog posts are being produced than ever before, but people also scan through content faster.

It’s rare for people to really take their time to read an entire article.

I think that if you focus on capturing the attention of your audience, you should be fine.

If you’re trying to capture the attention on social, think about what they might see in their feed and how your post will stop them for an instance from swiping down.

The same goes for SEO. If your search result is on the first page, why would people click on your result?


Joe Pulizzi

Joe Pulizzi

Founder@ Joe Pulizzi

The web has always been saturated with content from the beginning.

The key is to own a particular area, however niche it may be, and cover it better than anyone else for your particular audience.

Become the leading source of that information, no matter how small you think that area might be.

There are new opportunities every day, depending on who the audience is you want to target.


Atish Ranjan

Atish Ranjan

Co-Founder @ TechTricksWorld

The web is already saturated with content, and that you can find out by searching for anything.

If you plan to write an article for your blog, you might think to do a bit of research, and when you do it, you see, there are tons of articles already have written on the same topic by many other bloggers.

So, I think the web is already saturated with the content but it is not yet saturated with excellent content.

Yes, the internet is full of content but not all give you the right information, solution and knowledge because I find out that many writers or bloggers have tempting headlines but when I open the post, I don’t find what I am looking for.

Therefore, the situation where the web is saturated with the content, start writing the contents that actually solve the problems of your readers.

First, of all, think of a topic, make a list of pointers which you have in mind to include in the content.

Secondly, invest your time in the research to find out what others have already written on that particular topic.

Third, make a checklist of the various things such as on page SEO, pointers, grammar check, plagiarism check, etc.

Now, let me tell you the benefits of doing these.

The first thing, you have to choose a topic which you can do after a thorough keyword research so that you will be able to find out which topic can give you more benefits.

Also, listing pointers will make sure you don’t miss to write those things that you planned for.

Second thing, research!

This will help you find out what others have written on that particular topic and what they have missed mentioning.

Also, you will be able to think what else you can improve in those early written topics.

You can mix your pointers list, ideas, and early written content to produce a far better content for the web.

Third thing is to check on your article.

That means, make a list to check the things such as whether your article is well optimized with the keywords, whether it is plagiarism free, whether the grammar is fine, whether the pointers list you made, are all mentioned.

So, in these three steps, you will be able to create a masterpiece even the web is saturated with the content.

You still have the chance because the web is still not saturated with Great Content.


Meryl K. Evans

Meryl K. Evans

Digital Marketing Pro @ meryl.net

I’ll focus on one aspect.

Email lists.

The web has been drowning in content for a long time since everyone hopped on the content marketing bandwagon.

What a company needs to do depends on their marketing strategy and goals.

One option is to build an email list and compel people to sign up for it.

Send high quality, relevant content to this list on a regular schedule.

Effective emails contain about 80 percent educational content and 20 percent self-promo.

In each email, include a simple, relevant call-to-action (CTA) rather than using two or three different CTAs.

When creating content and subject lines, focus on what’s in it for the audience instead of the company.


Jon Tromans

Jon Tromans

Founder @ JonTromans

Go niche, think quality and mix up the formats.

The web is saturated but it tends to be saturated with 500-word blog posts and not high-quality articles so my advice is to look at absolutely nailing a niche topic.

Think about the questions that your customers or clients ask and then answer those questions in a 1000+ word article that is extremely high in quality… think magazine quality… spend multiple hours creating it.

Also look at creating content in different formats.

YouTube is a HUGE search engine so create videos based on the high-quality niche content you’ve created.

Also look at Podcasts and PDF Ebooks as different formats that can get your message across.


Maxwell Ivey

Maxwell Ivey

Founder @ The Blind Blogger

As more and more people start blogs, podcasts, youtube channels, etc; it can start to feel like the online world is overcrowded.

It can be easy to say there isn’t room for another word press tutorial blog or style podcast.

The thing you have to remember is two people can cover the same topic in the same medium and have totally different results.

This is because each person will bring their own unique voice to their content creation.

And not everyone will respond favorably to the same language, voice, or volume.

Some respond to people who yell and use fowl language.

Others respond to slideshows and video tutorials.

Some want to hear every little detail, and others want just the broad points.

And there is an audience out there waiting for you to say it in your unique way.

You may have just the words to unlock that person who has been stuck for years.

You may give them an aha moment years in the making.

And if that isn’t enough for you, then remember there is value in doing something simply for the enjoyment of it.

Not every venture has to make a profit or should be judged based on the measure of dollars and cents.

Just imagine how good you will feel seeing your words in print or online.

Think about the satisfaction that will come from hearing your words or seeing your videos online.

And here is a secret.

Most people who succeed online started doing it for their own pleasure and only turned it into a profession or job when people showed up and told them how much they were needed and appreciated.

There is still room.

There will always be more room for curious passionate people with a desire to share.

In fact the world needs more people to share their stories not less.


Nathan Gotch

Nathan Gotch

Founder @ Gotch SEO

Hate being generic, but quality over quantity is the only solution.

You simply cannot compete on the quantity level unless you have a massive team.

And even then, it’s hard to maintain quality standards.

At this point, I would rather spend two months creating the best content asset I can, then to push out a bunch of mediocre pieces of content.

You’ll never stand out trying to compete in the quantity game.

It’s a race to bottom.

Focus on how you can be more valuable and different than your competitors.

In my experience, time and resources invested into quality content assets usually pay off in the long-run.

I can’t say the same for time and money invested into creating content on a consistent basis.


Julie Harris

Julie Harris

Owner & Designer @ Whiskey & Red

There is an amazing quote by Marie Forleo that always comes to mind when asked about how to handle the overwhelming flow of content available on the web today, “No matter how many times an idea has been expressed or shared in the world, sometimes it takes that one person expressing it in their voice for it to actually get through, and you are that person for somebody.”

I’m a big believer in taking risks and doing something different and unexpected.

But that doesn’t mean that you can’t do something just because others have done it before.

All it takes is that one person to say that one thing that helps that lightbulb turn on, and the magic begins.

You are that person for someone.

I hope this fits what you are looking for.

Thank you again for thinking of us to participate in this.

Have a wonderful rest of your day.


Tara Adams

Tara Adams

The owner, CEO @ ADAMS EDGE MARKETING

There has never been a time when globally obtainable information on most any subject is readily available at the tip of our fingers and in a matter of seconds as it is right now.

In addition, ads and content follow us wherever we go.

Standing in an aisle in the grocery store and look down to find an ad you’re stepping on!

Information overwhelm is real and many are beginning to tune out the noise.

How can a blog compete with all the other news, discussion forums and social posts out there?

It’s easy and here’s how you do it:

  1. Your content is unique because YOU’RE unique.It doesn’t really matter that you sell widgets and you have a thousand competitors selling widgets. Some sell their widgets for less! What you have in your arsenal is what you do best. Now, if you’re in a competitive business and you haven’t figured out what it is you do best, different and unique – then step back and work on this before you go any further. It’s not just your content or your website that is going to suffer, your business will become victim to being noncompetitive.
  2. Your strength may be that you have better quality ingredients in your widgets. It could be that you take the time to know exactly which widgets your customer really needs, saving them from a wasteful purchase. It might be that you know more about widgets than anyone and you know that your widgets are quality, lasting a lifetime ensuring the enjoyment of the widget for a long time. Whatever it is that made you go into business to do or sell what you are doing or selling, THAT is what you will capitalize on in your marketing as a whole and certainly for your content.
  3. Know your customer/client/audience. Here again, if you don’t know your audience, then you need to take a huge step back. I can’t tell you how many times I’ve had clients tell me that “everyone is their customer”. NOPE! That is how you have BAD marketing and write crappy content that will make sure you never see success. Who is your IDEAL client? What do they like? What do they want in life? Know everything you can about them to know how to write to them.
  4. Write as if you’re writing to a friend. Keep your content interesting, relevant and engaging to your audience. Write as personally as you can to ensure a connection with your audience. Highlight what makes you unique and why you feel your business is better for your customer than the competition. Don’t bad mouth the competition but rather say why your industry doesn’t have what you have.

Finally, write from your unique angle.

You know why you went into business.

You know why you love doing what you do. You know why your widgets are the best.

Now let everyone else know!

Answer questions you get often and be sure to include why you are the expert and authority in your field.

Content these days is everywhere but to stand out in the crowd really takes a commitment to write openly and honestly about what makes you different and the best.

Providing value to your reader by answering questions and giving helpful tips will make sure that you have repeat visitors to your website.


Tung Tran

Tung Tran

Founder @ Cloud Living

The web is indeed saturated with bad, poorly created content so the only way to stand out is to create something EPIC.

If you can consistently put out EPIC content, you’ll win no matter what.

And by EPIC content, I’m not talking about length.

Don’t misunderstand that a lengthy piece of content is an EPIC piece of content.

Yes, indepth content usually means better content.

But make sure your design is on point too.

And try to create content based on true experience.

Don’t just rehash content on the web.

That’s a surefire way to fail.

Focus on building an audience by providing massive value to them first.

If you can build an audience, you will never have to worry about saturation.

As your audience will read your content and buy your products because they love you.


Sarah Titus

Sarah Titus

President/CEO @ Sarah Titus

The marketplace online is so extremely saturated and when people are online, they don’t have time to truly connect with you or your brand.

They are often in a hurry or in between places.

One of the biggest content marketing strategies I have is to network market OFFLINE.

Not only do you get people who are more engaged with you and your brand, but you create real relationships with real people who tell their friends about what you have to offer.

I don’t concern myself with trying to get traffic online too much.

I focus on getting traffic offline and establishing real face-to-face relationships.

That’s how I’ve grown my brand since day 1 and it’s an incredibly effective strategy.


Michael Pozdnev

Michael Pozdnev

Founder @ IWANNABEABLOGGER

Today, more than ever, it is essential to be able to stand out from the crowd.

How?

First, it is to stop creating so often new blog posts, not backed up by the in-depth research of your topic.

My advice and the best strategy is authoritative content.

Do a very in-depth analysis of what words and phrases a person will use to find your information.

What questions, what problems?

After selecting your primary keyword, be sure to study what has already been written on this topic in Google.

Pay particular attention to the headlines and subheadings of your competitors.

If possible conduct your own research, refer to authoritative sources (not only the most popular sites but also journalists, bloggers). These people can help you spread your content and reach a broader audience.

Everybody loves links 🙂

Use the help of the tools: Buzzsumo, Ahrefs, Moz, KWFinder, SerpStat. Even free versions can help you a lot to create holistic content.

And one more little advice …

Structure your content in the form of a story.

Your emotions, empathy, can become a key to a lot of comments and shares.

Want a stunning example?

In my case study about the blogger outreach, I not only did the homework with keyword research but gave a personal example from my own life, as I met my girlfriend due to my technique.

As a result, I received 195 comments and 11.5k social shares.

Always remember that you are in this game for a long term.

And if you want to stand out, create authoritative and holistic content that helps your readers!


MINUCA ELENA

Minuca Elena

Founder @Minuca Elena

You can’t invent the wheel again.

In any niche, it’s pretty hard to come up with something totally new and spectacular that nobody has thought of it before.

Unless you are future Albert Einstein.

To come up with new content ideas, I recommend you to do keyword research (using Ahrefs, if you can afford it) and find out what are the topics that your target audience is interested.

Then try to come up with a different approach.

Make a lot of research, see what others have written about the same thing, check if there are still questions they haven’t answered (blog comments and Quora are good places to find out what people want to know).

If your article satisfies the readers, and they get all they want from just one blog post, not needing to read 5 more to get what they wanted, then you met your goal.

Put some of your personality in your blog, be authentic. Avoid writing in a fancy or academic way.

Just imagine you are explaining something you know to a friend.

Include small jokes in your post and this will make people like you more.

A one time visitor can become a regular reader if he or she feels a genuine connection with the author.


Ryan Robinson

Ryan Robinson

Founder @ Ryan Robinson

By far the best way to make your content stand out in a crowded space is to go into a level of depth and detail that your competitors can’t (or won’t).

Stay focused on your primary goal of using content to educate and solve the problems your audience has—and use that as a guiding force to freely publish & share truly transformative articles, guides, videos, whichever your content medium.

Right now, content marketing is a race to the top in terms of quality and depth, and if you double down on your effort to win that race in your niche, the relationship you’ll build with your audience (and the opportunities for attracting a larger audience) will give you a competitive advantage that lasts.


Tami Brehse

Tami Brehse

Founder@ Tami Brehse.com

“The over-saturated content landscape means your unique voice is more important than ever.

No matter what your niche is, there are probably dozens or even hundreds of other people talking about it; what you’re saying probably isn’t unique.

It’s how you say it–your voice and your unique viewpoint–that sets you apart.

As an example, think about late-night talk shows.

There’s Jimmy Kimmel, Jimmy Fallon, Seth Myers, Conan O’Brien and many others doing generally the same thing each night.

But, if given the choice, there’s probably one show you prefer more than the others.

Why?

There’s something about the host that sets the show apart.

Your brand is the same way.

Think of yourself like the host and go all-in on your unique voice.”


Steve Morgan

Steve Morgan

Founder@ Morgan Online Marketing

Try to create content based on true experience.

Don’t just rehash content on the web.

That’s a surefire way to fail.


Paige Arnof-Fenn

Paige Arnof-Fenn

Founder @Mavens & Moguls

It is hard to stand out online with all the noise and new content out there today.

Between the fake news, bots, news feeds, tweets, status updates, click bait, etc.

It is easy to get distracted or not noticed at all.

Here are a few tips to break through the clutter and stand out from the pack:

* Strategic use of video

Research shows that video helps you get noticed, when you show and tell you have a better chance of getting attention

* Repurpose content via social media
If people miss your tweet then make sure you get the info out on LinkedIn, Facebook, Instagram, your blog, etc. too

* Use catchy headlines and bullet points
People are busy and do not have time to read so make it easy for them to see what you have to say

* Be mobile friendly
Most people access content on mobile today so keep it short and no attachments.


Tom Augenthaler

Tom Augenthaler

Founder@ HUNTING THE WHITE WHALE

“Content oversaturation adds another layer of the difficulty of getting your message to your target market.

Try following the advice of Sun-Tzu, the ancient Chinese strategist: “He who knows when he can fight and when he cannot be victorious.”

Therefore get your content in front of your audience in ways the others are not.

Here’s a couple of examples to help you formulate this in your mind: First, instead of fighting the content battle head-on, do an end-run around your competition by leveraging the power of influencers.

Reach out and negotiate with those influencers so you both win.

In this way, you get your content in front of your target audience more directly and with far less work.

Next, do what others don’t: use public relations.

You can issue a press release as long as you have something new and unique and you can reach out to reporters to get their attention.

With a modicum of effort, you can persuade them to write about your company or at least mention it.

Press outlets rank well with search engines because they are authoritative.

You’ll get the backlinks and SEO juice to help you rise above the competition.”


Janice Wald

Janice Wald

Founder & Writer @ Mostly Blogging

The web is definitely saturated with content.

For that reason, a strategy is definitely needed.

This is the strategy I’d recommend.

Step 1: Look at your analytics to see your best performing content.

If this is the content your readers like, you should write more posts about this topic.

Step 2: Do your SEO research. Once your readers are done with your article, you want to ensure you’ll continue to get traffic to the post from search engines.

Find a high interest, low competition keyword or keyword phrase using an SEO tool.

There are many great free SEO tools out there.

Ubersuggest is a great choice.

Here is more information about Ubersuggest: https://www.mostlyblogging.com/ubersuggest/.

Once you find keywords that you can rank for and increase your visibility at Google and other search engines, you may have to tweak your content to match the keyword.

Make sure your meta description, headline, subhead, and graphic contain the focus keyword.

Step 3: Google will give organic traffic to posts that have links pointing to it.

Promote your post everywhere.

Promoting your sites with high Domain Rankings will ensure you have links pointing to it that will carry weight with Google.

More information about how to build backlinks from high authority sites can be found here: https://www.mostlyblogging.com/get-free-backlinks/.


Woopra

Elle Morgan

Woopra

“There is now more content spread across the web than ever before.

In the past five years, blog output by brands has increased over 800%.

And, with the evolution of AI and robots spitting out automated narratives, getting quality content to stand out from the noise will become increasingly difficult with time.

Consumer’s needs and content consumption behaviors change over time.

As such, the data revealing engagement levels on your content should be your compass through such volatility.

Produce quality videos, case studies, blog posts and infographics.

Be an early adopter of new channels where your audience may be listening.

Track everything.

Not just clicks and impressions, but completion rates.

Know who is consuming your content and what do they do next.

Building a complete view of this content consumption journey will quickly reveal the types of content that resonate with your audience and enable you to eliminate waste, focus on long-term results and produce quality content that’s unique to the needs of your personas. ”


 

Marcus Miller

Marcus Miller

Digital Strategist @ Bowler Hat

Create better or more relevant content.

In practice, there are a few more moving parts and the right answer to this question depends very much on your situation and marketing objectives.

Content marketing with SEO as the promotion tactic is hugely scalable.

But, if you are a small, local business then this may not be the best approach.

In this instance a smaller article that uses other tactics to promote it could work better – social ads are a great tool in this case.

This is also not about creating the biggest and best content out there.

Featured snippets have meant that small, focused articles that answer specific questions are highly desirable.

Again, though it just depends – is this the right fit for your business?

If you want to rank content organically then you have to have a strong domain.

If this is not the case and you need leads now then this is not the best approach.

You have to figure out how long SEO will take to promote the content you are putting out.

My advice here is pretty simple – don’t worry what other people are doing, focus on creating useful content for your audience.

Do this and you can build that audience and ensure your content marketing supports your business and builds your brand.

All without worrying too much what other folks are doing.


Brittany Walters-Bearden

Brittany Bearden

Co-Founder @ Large Public Relations

When the Web is saturated with content, it is more important than ever to make sure your content stands out.

Don’t put out the same stale, boring content as your competitors.

Get creative.

Think about ways you can tie in pop culture (like “7 Things George Takei Taught Us About Facebook”), the time of the year (like “9 New Year’s Resolutions for Small Businesses), or even just solid advice and strategies your readers can use (like “5 Mistakes Entrepreneurs Make with their PR Efforts”).


ikechi awazie

Ikechi awazie

Founder @ Awazie Ikechi

This is a great question and I see that this is an issue that bothers content creators and can be an obstacle that prevents them from making content.

No matter how much a topic has been saturated on the web, it can never get to a point where it is exhausted.

This is because there is always an angle to a topic or content that has not been reviewed.

Every content creator has an angle to a topic that this is unique in its own way.

So how do content creators stand out in a saturated niche?

i. Create original content that is amazing and has a touch of their personal experience.

ii. Look for topics that are popular on your niche and see if you can create the same topic with a different angle to it.

iii. Be Consistent. Consistency is key when it comes to Content marketing.


 

John Hughes

Dev Sharma

Design Bombs

I don’t think it matters – everybody has their own unique take on a subject and has something valuable to say that won’t have been included in a different piece of content.

When I’m researching something I always open several results from my search, even if they all seem to be similar.

It’s the same with books – nobody complains that there are too many books.

Each one serves its own individual purpose.


Mike

Mike Khorev

Growth Lead @ Nine Peaks Media

There’s no way to avoid content saturation, prevent it, or stop it, and we can only adapt to it.

Content marketing is still growing in popularity, but the type of content is changing.

Where we used to only have written, text-based contents on the internet and then images, we now have voice and visual-based content pieces, and the trend is slowly shifting towards them.

People consume less written contents nowadays, since it takes time. Instead, people shift towards voice and video that they can get useful information from while driving to work or in the gym.

This is why podcasts are rising in popularity, as well as visual content on YouTube and Instagram.

That’s not saying written content will be dead, it will always have their value to deliver in-depth information, as well as the obvious SEO purposes.

So, utilize all the different channels.

If you haven’t got a YouTube/Vimeo/Instagram account, you will need to catch up.

The key is still to deliver valuable information with your content, be consistent in publishing relevant/entertaining content at the same speed as your competitors do.

Last but not least, content marketing is a long-term game, and it might need a few years before you will be perceived as an influencer in your niche.

So, again, the key is consistency in delivering value.


Producing unique content that could spruce up your content strategy is of high eminence.

While it is helpful in executing the intended deliverables, it is equally efficient in enthralling the audiences instantly.

All you need is to have the right approach and an excellent idea that you could transform through words.

When completing the initial draft, it is hence to introspect if the content is good enough to enthrall the targeted audience.

Whether you intend to attract the visitors, transform them to your customers, retain your customers or to make them your promoters, your content strategy must be able to do it all.

Tarek Dinaji

Tarek Dinaji Inbound Marketing and Website SEO Acquisition Expert. Feel free to send him an email at tarek@contentmarketo.com or contact on Twitter